As the use of text messaging continues to grow, it is important to consider this channel as an option when delivering your message to market. The particularly unique nature of mobile communications means that this technology may be more suitable than any other.
The benefits of using text messages when compared to other direct marketing methods include:
most people take their mobile phones everywhere, making text messaging a useful channel for time critical communications;
guaranteed delivery people tend to read every message they receive, unlike emails which can use spam filters;
cost effective when compared with other direct marketing channels.
our services
We offer a comprehensive range of text messaging services, handling both inbound and outbound communications.
bulk messaging
bulk messaging is when an organisation sends out a large number of text messages to its customer base or to a 3rd party list.
inbound
can be used to enable mobile users to join your text mailing list, this works by asking that responders text <your keyword> to a published mobile number.
responder
used when wanting to return information in response to someone texting into your inbound number. Particularly useful when wanting to respond with a special offer e.g. "10% off if show this message" or providing further info on a product or service.
short-code
the inbound service above utilises a standard 11-digit mobile number. This can be difficult to write down depending on the advertising medium being used, e.g. radio or TV. In such circumstances using a short-code (5-digits) may yield better response rates. In addition, using a 5-digit code also portrays a more professional image of your company. However, as short codes are limited, the costs are higher and require a set-up and monthly maintenance fee.
list rental
we have access to a large selection of targeted opt-in lists for use as part of any bulk messaging campaign.
If you are not sure what service is right for you, or would like to discuss these in more detail, then please give us a call.
legal considerations
to undertake an SMS marketing campaign you must ensure that
you have the phone users permission to send messages to them;
the sender should always clearly identify themselves.
All our outbound campaigns comply with both of these requirements when renting one of our lists. If using your own list, if is important to understand whether you have their permission.
Advanced Mailing Solutions is a DMA Accredited Mailing House based in East Kilbride, Glasgow providing the complete range of direct mail and direct marketing services. Mailshot services include Mailing List procurement, address correction (PAF), deduplication, data suppression (MPS, TPS, FPS, Baby MPS, E-MPS, NCOA, Goneaways, USS), Print Broker, Print Management, Laser Printing, Inkjet Printing, Bulk Mail Savings including (Mailsort, Presstream, Walksort, Cleanmail), machine enclosing, hand enclosing, polywrapping, polybagging, response handling and order fulfilment. We undertake mailing services for clients in all cities here in Scotland (Edinburgh, Glasgow, Dundee, Aberdeen, Inverness and Stirling), the England, Wales and Ireland(London, Birmingham, Leeds, Sheffield, Bradford, Liverpool, Manchester, Bristol, Cardiff, Coventry, Leicester, Belfast, Nottingham, Newcastle, Kingston upon Hull, Plymouth, Stock-on-Trent, Wolverhampton and Derby) and Internationally
As the use of text messaging continues to grow, it is important to consider this channel as an option when delivering your message to market. The particularly unique nature of mobile communications means that this technology may be more suitable than any other.
most people take their mobile phones everywhere, making text messaging a useful channel for time critical communications;
