Data Management

Your organisation may have a number of different data sources storing contact data in different formats. This makes implementing successful marketing campaigns difficult to achieve.

The impacts of not having structured data management includes:

• duplicate records likely to exist which increases marketing costs and can negatively affect reputation and brand;
• difficult (or impossible) to accurately analyse data;
• possibility that mailing may be ineligible for bulk postage savings due to the quantities being mailed;
• extracting data to undertake marketing campaigns can be difficult, time-consuming and more prone to error;
• technical administration of multiple platforms can be costly and time-consuming;
• maintaining accurate and up to date records can be costly and time-consuming.

The solution is in essence an IT problem first and a data cleansing second.

• Stage 1 rationalise data into single database in a standard format.
• Stage 2 de-duplicate. Depending on the quality of the data it may also be necessary to correct the data or process against some of the suppression lists.
• Stage 3 return data in required format.