Why Direct Mail
OOver the years Direct Mail has been and continues to be one of the most cost effective ways of reaching the people you want, when you want.
The main benefits of Direct Mail are
Tailored – Can be highly personalised to improve impact and help increase response rates.
Highly Targeted –reach only the audience you want to reach, saving money and reducing environmental impact.
Less Intrusive – it can be opened at a time to suit the recipient and can be referred to when it is convenient for the recipient to respond.
Tangible – can be kept for future reference or can be passed on as a warm lead to someone else.
Flexible – can be as detailed or simple as you require. You are not constrained by space or time unlike other forms of marketing.
Time Controlled – often marketing material can be more effective if the delivery time can be controlled. With a full range of delivery speeds this can easily be achieved.
Measurable – you can include an easy response method such as application forms and reply paid envelopes. It is also easy to measure the cost of every response which can help when planning your next campaign.
Easily Tested – small test cells can easily be tested prior to committing to full implementation of direct mail campaign.
Reliable –Lets you get your message directly into the hands of the audience you want to reach. Unlike e-mail marketing which can often be blocked by ever sophisticated spam filters.
Universal Acceptance– Direct Mail can be received by everyone in society as no need to pre-own of have experience of technology.
Attention Grabbing– whilst reading direct mail, you can be sure you have the reader's undivided attention.
Here are just a few examples of what Direct Mail can do for your business.
Generate new business;
Build relationships and maintain the loyalty of existing customers;
Create awareness of new products and services;
Promote special offers and events;
Provide information on Company's current of future activities.
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Inspiring better business
The Direct Marketing Association have been leading the way in direct marketing and helping the industry do better business since 1992. There are 800 members in the the UK, including agencies, list brokers and mailing houses, as well as blue-chip corporations such as BT, M&S, Lloyds TSB and the AA.
Policy and practice are driven by 12 Councils, which specialise in areas such as training and development, lobbying and business services.
Advanced Mailing Solutions have been proud members of the DMA since September 2007.
The ISO 9001 standard relates to quality management systems and is designed to help organisations ensure they meet the needs of customers and other stakeholders.
Advanced Mailing Solutions gained 9001 accreditation in October 2011
The ISO 14000 environmental management standards exist to help organizations (a) minimize how their operations negatively affect the environment; (b) comply with applicable laws, regulations, and other environmentally oriented requirements, and (c) continually improve in the these areas
Advanced Mailing Solutions gained 14001 accreditation in October 2011.