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Advanced Mailing Solutions recognise the importance placed on companies such as our own to reduce the impact that this necessary service has on the environment.
what are we doing?
1. introduced 'environmentally-friendly' mailing option
we have introduced an alternative service using environmentally friendly products. This includes:
use of recycled laser paper; |
use of recycled envelopes; |
use of recycled printing paper; |
using biodegradable polythene for polywrapped mail items; |
reduced costs to capture 'undeliverables', resulting in reduced waste for future campaigns; |
providing proactive advice to our customers about alternative ways to produce their mail pieces, that reduces overall paper content. |
recycled content usually varies between 50% to 100% depending on preference and quality requirements.
With the costs of recycled products coming down, you might be surprised to learn that the costs impacts for the environmentally-friendly option can be minimal.
Sample products and comparative quotes are available on request.
2. our recycling policy
As a company we recycle wherever possible whether it’s waste paper, cardboard, polythene or toner/ink cartridges.
3. use of products from sustainable resources
However whilst we appreciate everyone's needs are different and as such the environmentally-friendly option may not be suited to all mailing campaigns. It’s for this reason we provide you with both options giving you the choice as to whether you want to go for our green mailing option or our standard offering.
Where the standard option is required, we will continue to work with our suppliers to ensure the all paper stock comes from forests that are sustainably managed.
what is the DMA doing?
In July 2003 the DMA signed a landmark agreement with the Government. This agreement committed the direct marketing industry to a series of targets over a 10 year period and to a change in behaviour, which would reduce landfill, benefit consumers and
lead to more effectively targeted direct marketing.
The agreement has three clear objectives:
Increase collection and recycling of direct marketing material (addressed, unaddressed and loose inserts); |
Publicise MPS, opt-out and selective facilities; |
Improve the targeting of direct marketing. |
These objectives form the core approach to all DMA environmental activity. In tandem with these objectives is a set of timeline targets for the recycling of direct marketing material i.e. material which goes for recycling and re-use but which does not go to landfill. These are 30% (2005), 55% (2009) and 70% (2013). At the time of agreeing these targets (2001/2), the recycling rate for direct marketing material was 13%.
Further detail on how the Direct Marketing industry is reducing the environmental impact can be found on the DMA website.
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