Your organisation may have a number of different data sources storing contact data in different formats. This makes implementing successful marketing campaigns difficult to achieve.
The impacts of not having structured data management includes:
duplicate records likely to exist which increases marketing costs and can negatively affect reputation and brand;
difficult (or impossible) to accurately analyse data;
possibility that mailing may be ineligible for bulk postage savings due to the quantities being mailed;
extracting data to undertake marketing campaigns can be difficult, time-consuming and more prone to error;
technical administration of multiple platforms can be costly and time-consuming;
maintaining accurate and up to date records can be costly and time-consuming.
The solution is in essence an IT problem first and a data cleansing second.
Stage 1 rationalise data into single database in a standard format.
Stage 2 de-duplicate. Depending on the quality of the data it may also be necessary to correct the data or process against some of the suppression lists.
Stage 3 return data in required format.
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The Direct Marketing Association have been leading the way in direct marketing and helping the industry do better business since 1992. There are 800 members in the the UK, including agencies, list brokers and mailing houses, as well as blue-chip corporations such as BT, M&S, Lloyds TSB and the AA.
Policy and practice are driven by 12 Councils, which specialise in areas such as training and development, lobbying and business services.
Advanced Mailing Solutions have been proud members of the DMA since September 2007.
The ISO 9001 standard relates to quality management systems and is designed to help organisations ensure they meet the needs of customers and other stakeholders.
Advanced Mailing Solutions gained 9001 accreditation in October 2011
The ISO 14000 environmental management standards exist to help organizations (a) minimize how their operations negatively affect the environment; (b) comply with applicable laws, regulations, and other environmentally oriented requirements, and (c) continually improve in the these areas
Advanced Mailing Solutions gained 14001 accreditation in October 2011.