Your organisation has a number of different data sources storing contact data in different formats.  This makes implementing successful marketing campaigns difficult to achieve.

The impacts of not having structured data management includes:

duplicate records likely to exist which increases marketing costs and can negatively affect reputation and brand;

difficult (or impossible) to accurately analyse data;

possibility that mailing may be ineligible for bulk postage savings due to the quantities being mailed;

extracting data to undertake marketing campaigns can be difficult, time-consuming and more prone to error;

technical administration of multiple platforms can be costly and time-consuming;

maintaining accurate and up to date records can be costly and time-consuming.

The solution is in essence an IT problem first and a data cleansing second.